🐾 Born to be seen – What our slogan means to us

There are sentences that stick in your mind.
For us, "Born to be seen" is more than just a slogan – it's an attitude. A declaration of love for Italian Greyhounds. And for all the people who have taken them to heart as much as we have.

🐕 A greyhound is not like any other dog

Anyone who has ever lived with an Italian Greyhound knows: these dogs are not "accessories." They are characters. Personalities. Sensitive, elegant, witty, sometimes headstrong souls on four legs. They need warmth, closeness – and an environment that does them justice.

Clothing isn't a gimmick for greyhounds, it's a necessity. And if they have to wear clothes, why not with poise? With style? With identity?

✨ Visibility is care

“Born to be seen” also means: We look.
We understand their needs – both physical and emotional.
We see what they lack. And what they need.

Being seen is a feeling we want to give our dogs just as we want to give ourselves:
Not to be overlooked. Not hidden. But exactly right – visible, desired, protected.

🏽 Clothing with character – for dogs with personality

Our designs arise – besides our pronounced love of fashion – from the genuine desire to combine functional and comfortable clothing that gives our wind chimes maximum freedom of movement with aesthetic standards .
Our colors are bold, our cuts are well thought out, our materials are carefully selected, and our workmanship meets the highest standards of precision.

We believe that dog clothing doesn't have to be "cute" or "practical"—it has to be both. Or rather: visibly special .

💛 A community that doesn't hide

“Born to be seen” is also a message to you – our community.
You are courageous, creative, attentive, and loving. You wear your wind chimes with pride, humor, responsibility, and poise.

Thank you for showing yourselves.
Thank you for showing us.

We are all – two-legged and four-legged – born to be seen .
And that's what we celebrate. Every day. And every collection.

We're happy to see you! 🫶🏻